One in Five Americans Turn to AI for Financial Advice, Survey Finds

A Gallup poll conducted with financial firm Edward Jones shows that about 20% of U.S. adults who sought financial advice in the past year used an artificial‑intelligence chatbot. Only roughly 30% of all adults express any confidence in AI for money matters, and just 3% trust it “a great deal.”

Most Americans still rely on human advisers—about 80% have at least some confidence in them—yet only one‑third of those who sought advice actually consulted a professional. Instead, 73% turned to their own internet research, while friends, family and media also play a role. Younger respondents are more likely to use AI, whereas older adults favor traditional advisers.

Experts warn that AI‑generated recommendations can be inaccurate or “hallucinate,” potentially leading to costly mistakes. One study cited by Pearl.com found 19% of users who followed chatbot advice lost more than $100. Privacy concerns are also highlighted, as AI platforms are not regulated like banks and may expose personal financial data. Cyber‑security specialists advise against sharing Social Security numbers, passwords or tax documents with these tools.