One Million Moms protests HIV‑prevention ad starring Michelle Visage on TV Land
The conservative Christian organization One Million Moms launched a campaign demanding the removal of the "PrEP Wisdom" advertisement that airs on TV Land. The 35‑second spot, funded by ViiV Healthcare, features Michelle Visage—known as a judge on RuPaul's Drag Race—explaining questions patients may have about the long‑acting injectable HIV‑prevention drug PrEP. The group argues the ad is unsuitable for a family‑oriented network, criticizing its timing and the presence of a drag‑race personality, and has gathered over 8,000 petition signatures.
ViiV Healthcare said the ad is intended to empower people to make informed decisions about PrEP, noting that about 2.2 million Americans could benefit from the medication, with roughly a quarter currently using it. The controversy highlights tensions between public‑health messaging and conservative concerns about media content.
Entities: Michelle Visage · One Million Moms · PrEP · TV Land · ViiV Healthcare