One to One IA conference to focus on AI and customer experience in Biarritz

The One to One IA x Expérience Client event is scheduled to take place in Biarritz from October 6 to 8. The conference expects to host approximately 900 participants, including 460 attendees and 109 exhibiting partners.

This year's theme focuses on the impact of artificial intelligence on brands and the customer journey. Discussions will address how companies can integrate AI into customer experience, acquisition, advertising, and visibility, particularly regarding Large Language Models (LLMs). The event aims to provide pragmatic tools for professionals to manage organizational changes and anticipate consumer needs.

Key speakers and participants include representatives from La Redoute, Legrand, and Faguo. Sessions will cover various industry applications, such as AI in fashion, consumer experience standardization, and case studies from companies like Shiseido, Boulanger, and Groupe SEB.