OnePlus exits European market, transitioning users to OPPO

OnePlus has officially exited the European market, including Italy, and is transitioning its operations to its parent company, OPPO. While the specific reasons for the withdrawal have not been officially stated, the move is attributed to low sales volumes in the region. OnePlus will continue to focus its activities on the Chinese and Indian markets.

To facilitate the transition for existing Italian users, OPPO is offering discount vouchers valid until December 31, 2026. These vouchers are tiered based on minimum spending: 10 EUR off a 39 EUR purchase, 40 EUR off a 199 EUR purchase, and 60 EUR off a 299 EUR purchase. The discounts apply to OPPO earbuds, wearables, and certain tablets, though smartphones and the OPPO Pad 3 Pro are excluded from the promotion. Support for devices previously sold by OnePlus will continue as regular.