started · updated
OnePlus exits North American and European markets
OnePlus is exiting the North American and European markets. The decision marks a significant shift for the brand, which rose to prominence in 2014 by offering high-end specifications at competitive prices.
To mark its departure from Europe, the company is offering a limited-edition 50W AIRVOOC wireless charger as a farewell gift to customers. The exit represents a major change for the Android ecosystem, as OnePlus had previously established a strong presence in Western markets through aggressive value-driven strategies.
Entities
Europe · North America · OPPO · OnePlus