OnePlus redirects EU customers to Oppo as brand winds down

OnePlus has begun directing its customers in Germany, Spain and France to buy hardware from sister brand Oppo. Banners now appear on the regional OnePlus websites promoting Oppo devices – including the Find N9 series – with the slogan “the experience you trust” and offering a coupon for Oppo orders. The shift is part of a broader consolidation under parent BBK Electronics, effectively ending independent OnePlus hardware sales in those European markets while still supporting existing OnePlus devices and maintaining a presence in the United States and India.

The move follows earlier patent‑related sales bans in Germany that were resolved through cross‑licensing agreements, and it signals that OnePlus is winding down its standalone brand operations in the highlighted territories in favour of the Oppo product line.