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[BUSINESS] · United States, United Kingdom · 84 sources

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OnePlus to exit US and Europe, shifting to ColorOS as Oppo restructures

OnePlus, the smartphone brand owned by Oppo, announced it will cease launching new devices in the United States and European markets as part of a global restructuring. The pull‑out is expected within weeks, with existing stock sold out and no further shipments. Existing customers will retain warranty, after‑sale service and software updates, but the software platform will move from OxygenOS to Oppo’s ColorOS, with an optional rollback. A senior Oppo spokesperson said, “Software updates and after‑sale support will be guaranteed.”

The decision follows financial pressure, soft demand, rising component costs and geopolitical headwinds for Chinese brands abroad. Oppo plans to concentrate resources on China and select central‑European markets, while its sub‑brand Realme will also cease new product launches in China and focus on international regions. The move reshapes the mid‑range smartphone landscape and may later affect OnePlus’s presence in India.

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Realme exits China market [www.newsbytesapp.com]
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Why is OnePlus facing exit rumours? [www.newindianexpress.com]
about 2 months ago