OnePlus to showcase Snapdragon gaming features at 2026 ChinaJoy in Shanghai

OnePlus confirmed it will exhibit at the 2026 ChinaJoy, the 23rd China International Digital Interactive Entertainment Expo, scheduled for July 31 – August 3 at the Shanghai New International Expo Centre. The brand’s booth (N5‑03) will be located in the Qualcomm Snapdragon theme hall and will carry the theme “Play shooting games with OnePlus phone.” The display will feature an immersive gun‑shooting arena, a high‑energy e‑sports stage, and guest gamers interacting with visitors. As a long‑time Snapdragon partner, OnePlus will jointly demonstrate AI‑driven mobile‑game performance enhancements such as AI optimization for mobile titles and dynamic frame‑insertion technology.

ChinaJoy’s overall theme, “Travel with AI,” will span gaming, smart hardware, AI tech and pop‑culture IP, attracting close to 900 domestic and international exhibitors, making it the country’s largest digital entertainment trade show.