Onitsuka Tiger debuts Spring/Summer 2027 collection at Milan Fashion Week

Onitsuka Tiger presented its Spring/Summer 2027 collection during the second day of Milan Fashion Week, featuring a racing-inspired theme set within a gas station-style environment. The event highlighted several high-profile brand ambassadors from Asia.

Thai actress Baifern Pimchanok and Gulf Kanawut represented Thailand, with Baifern receiving praise for her radiant appearance and confident presence in professional photography. TWICE member Momo also attended, showcasing a preppy style.

Chinese actress Yang Zi was announced as the brand's new spokesperson for the Chinese market just before the event. Her appearance drew mixed reactions from social media users, with some noting similarities between her outfit and one worn by singer Emilia Mernes, while others commented on her appearance in unedited press photos.