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Bwin launches ‘Hazlo emocionante’ advertising campaign
Bwin has launched a new advertising campaign titled ‘Hazlo emocionante’ (Make it exciting), developed in collaboration with the independent agency El Ruso de Rocky. The campaign features former Spanish footballer Dani Güiza and aims to differentiate the brand within the digital gaming and sports betting sector through epic humor.
Filmed in the quarries of Teruel, Spain, the production utilized large-scale practical effects, including real explosions and rock avalanches, rather than generative artificial intelligence. Directed by Nacho Gayán and produced by Agosto, the campaign employs a multi-channel strategy across television, radio, digital media, and social platforms to promote the brand and new user incentives.
Entities
Agosto · BK8 Malaysia · Bangladesh · Bet365 · Curacao Gaming Commission · Dani Güiza · El Ruso de Rocky · LuckyPari casino · Mostbet · Nacho Gayán · Pakistan · TK11 Sportsbook
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