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[BUSINESS] · United Kingdom · 2 sources

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Oodie cooling pajamas discounted to £23 amid heatwave demand

The Australian brand Oodie has reduced the price of its cooling pajama set from £39 to £23, a discount of about 40%. The set includes a short‑sleeved T‑shirt and matching shorts, available in sizes from Small to 3XL. Made from a modal‑blend fabric that the company says is 21% more breathable than standard cotton jersey, the garments are marketed to lower body temperature and improve comfort during sleep in hot weather.

Customer reviews praise the cooling effect and soft feel, with comments such as “keeps me so cool” and “very comfortable”. Some shoppers note sizing challenges, reporting tighter waistbands or difficulty choosing the right size. The sale also highlights alternative cooling options from other brands, including a Coolmax set priced at £29.99 and Marks & Spencer’s Cool Comfort cotton‑modal pajama range priced at £30.

The promotion follows recent heatwave conditions that have increased demand for breathable sleepwear. While the discount is limited to the UK market, the product’s popularity reflects broader consumer interest in temperature‑regulating clothing.