started · updated
OpenAI expands ChatGPT Ads to 89 markets worldwide
OpenAI has significantly expanded its ChatGPT Ads platform, rolling out to 26 additional countries and bringing the total number of available markets to 89. This expansion includes major coverage in Latin America, with 14 new markets such as Argentina, Chile, Colombia, and Peru, alongside growth in Europe, Africa, Asia, and the Middle East.
Since the advertising program launched approximately eight months ago, more than 100,000 advertisers have run campaigns on the platform. The service is currently available to users on Free and Go plans, while Plus, Pro, Business, Enterprise, and Education subscriptions remain ad-free.
To support advertisers, OpenAI is introducing features like “creative enhancements,” allowing the system to automatically adapt ad text, translate content, and optimize destination URLs to better fit conversational contexts. Additionally, the platform is enhancing its technical infrastructure, allowing brands to integrate their own sales and conversion statistics directly into ChatGPT Ads to track campaign performance.
Entities
Block · Catalyst · ChatGPT · Google · Greg Serson · Latin America · McDonald’s · Microsoft · OpenAI
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 2 SOURCES] ChatGPT Ads uses conversational context and semantic mapping rather than traditional keyword bidding. www.mobiletime.com.br · seovendor.co
- [○ 1 SOURCE] Retail and e-commerce related prompts account for over 1.7 billion per week in ChatGPT. adnews.com.br
- [● 3 SOURCES] OpenAI expanded ChatGPT Ads to 26 additional countries, totaling 89 markets. delante.co · wwwhatsnew.com · www.ad-hoc-news.de
- [● 3 SOURCES] Advertisements are only shown to users on Free and Go plans. wwwhatsnew.com · www.ad-hoc-news.de · avangardo.pl
- [○ 1 SOURCE] Product search activity in the US grew 52% during the 2025 holiday season. adnews.com.br
- [● 3 SOURCES] More than 100,000 advertisers have run campaigns on ChatGPT since its launch. delante.co · wwwhatsnew.com · www.ad-hoc-news.de
- [○ 1 SOURCE] Advertisers can integrate their own sales and conversion statistics into the ChatGPT Ads platform. www.karar.com
- [● 2 SOURCES] The expansion includes 14 new markets in Latin America. www.ad-hoc-news.de · delante.co
- [○ 1 SOURCE] OpenAI can automatically adapt ad titles, descriptions, and images for ChatGPT Ads. redomino.com