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[TECHNOLOGY] · United States, EU · 87 sources

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Part of situation: AI industry evolution and OpenAI advertising expansion (30 clusters)

OpenAI introduces visual ads and virtual try-on features for ChatGPT

OpenAI ChatGPT Ads virtual try-on visual advertising AI watermarking

OpenAI is introducing significant updates to ChatGPT, focusing on monetization through advertising and enhanced e-commerce capabilities. The company will begin testing a new visual advertisement format in the United States later this month. These ads will appear during image generation workflows, clearly labeled and kept separate from AI-generated content to ensure they do not influence model responses. To support advertisers, OpenAI is expanding its measurement and attribution ecosystem through partnerships with firms such as LiveRamp, AppsFlyer, and Triple Whale.

In the e-commerce sector, OpenAI has launched a global virtual try-on feature powered by the ChatGPT Images 2.5 model. This tool allows users to upload selfies or full-body photos to visualize how clothing and accessories might look on them. Additionally, a new 'Favorites' feature enables users to save products and generated images in a personal library for future reference.

To comply with the EU AI Act, OpenAI will also implement invisible watermarking technology, known as textGrain, for content generated by ChatGPT and Codex in the European Union. This initiative aims to provide machine-readable signals to identify AI-generated text, although the company noted that the technology is still evolving and can be affected by editing or translation.

Entities

AppsFlyer · ChatGPT · DoubleVerify · European Commission · Integral Ad Science · LiveRamp · OpenAI · Sam Altman · United States

Claims

What the coverage asserts, and how many sources carry each claim.

Sources

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Publicité sur ChatGPT : nouveau format, usages et limites [lagazetteia.fr]
OpenAI presenta un nuevo formato visual de anuncios y amplía sus herramientas de medición en ChatGPT [roastbrief.com.mx]
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OpenAI Launches Visual Ads, Measurement Tools For ChatGPT [bitnewsbot.com]
OpenAI introduce Visual ChatGPT, un nuovo formato pubblicitario visuale, e amplia gli strumenti di misurazione [ihal.it]
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Razorpay Partners with OpenAI to Help Indian Businesses Advertise on ChatGPT [tennews.in]
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ChatGPT、画像生成中にビジュアル広告　米国でテスト開始へ [www.watch.impress.co.jp]
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ChatGPT'ye Yeni Reklamlar Geliyor [www.tamindir.com]
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Er komt meer reclame naar ChatGPT, maar er is een manier om eraf te komen [www.dutchcowboys.nl]
GPT-Rosalind ücretli kullanıma açılıyor [www.teknoblog.com]
Görsel Üretirken Reklam Göreceksiniz: ChatGPT'ye Görsel Reklamları Geldi [shiftdelete.net]
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When customers ask AI about your product, what comes up? [www.retailbiz.com.au]
ChatGPT Mulai Uji Iklan Visual [www.medcom.id]
ChatGPT terá publicidade durante geração de imagens [www.mobiletime.com.br]
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ChatGPT começa a exibir anúncios ao lado de imagens geradas [olhardigital.com.br]
ChatGPT: OpenAI testet visuelle Anzeigen direkt neben Bildgenerierungen [borncity.com]
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ChatGPT mostrerà la pubblicità quando genera le immagini [www.punto-informatico.it]
ChatGPT vai exibir anúncios enquanto usuários criam imagens [epocanegocios.globo.com]
ChatGPT introduce i banner pubblicitari (come nel vecchio web) [www.smartworld.it]
OpenAI to Test Visual Ads During ChatGPT Image Generation in US [www.latestly.com]
ChatGPT's new ad format fills the image generation loading screen with product carousels [the-decoder.com]
Razorpay, OpenAI partner to help brands launch ads on ChatGPT [www.newsbytesapp.com]
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LiveRamp Expands OpenAI Partnership: Enhancing ChatGPT Ads With First-Party Data Targeting [www.businesstechweekly.com]
OpenAI leva o ChatGPT aos registos clínicos da Epic [sapo.pt]
L'IA agentique est déjà sur le bureau des COMEX [www.journaldunet.com]
OpenAI introduces visual ad format for ChatGPT image generation [www.socialsamosa.com]
ChatGPT will test visual ads during image generation [www.igeeksblog.com]
広告アルゴリズム最適化AI『DeepCV』、ChatGPT広告（OpenAI Ads）との連携を開始 [prtimes.jp]
ChatGPT vai ganhar carteira digital para fazer compras por você [canaltech.com.br]
OpenAI Linking Visual Ads With ChatGPT Images [www.pymnts.com]
OpenAI llevará los anuncios un paso más allá en ChatGPT: empezará a probarlos mientras generamos imágenes [www.xataka.com]
ChatGPT is adding new ads [9to5google.com]
OpenAI to flood your eyeballs with visual ads [www.theregister.com]
Razorpay Partners With OpenAI To Help Indian Brands Advertise On ChatGPT [inc42.com]
Duck AI vs ChatGPT 2026: Duck AI Wins on Privacy [dev.to]
ChatGPTで2026年10月後半から「画像付き広告」のテスト開始、まずはユーザーが画像を生成している間に広告表示 [gigazine.net]
ChatGPT has new ad formats. Here's what they look like. [mashable.com]
ChatGPT is going to show you more ads [www.independent.co.uk]