OpenAI influencer retreat in New York draws backlash over environmental impact

OpenAI organized a weekend brand trip called “Summer Club” at Wildflower Farms, a luxury resort in New York’s Hudson Valley. About 30 influencers, including Grace McCarrick, attended workshops on the newly launched ChatGPT Work, farm‑to‑table meals, a beekeeping session and received branded merchandise.

The event was promoted as an educational showcase for creators, but social‑media users criticized the company for “greenwashing.” Commentators highlighted OpenAI’s plans for a $500 billion data‑center project in Ohio and a $200 million Department of Defense contract, noting the contrast between the eco‑focused retreat and the firm’s energy‑intensive operations. Some creators removed related content after the criticism intensified.

OpenAI’s spokesperson said creators are essential for informing the public about its products, while the backlash underscored growing scrutiny of AI firms’ environmental and societal impact.