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OpenAI DevDay 2026 to feature AI agents and new products
OpenAI is set to host its DevDay 2026 on September 29 in San Francisco, with CEO Sam Altman scheduled to deliver the opening keynote. The event is expected to be a major product launch, with reports suggesting as many as 20 new products, features, and tools could be unveiled.
A central focus of the conference is the potential introduction of advanced AI agents. Speculation points to a persistent, always-on assistant, possibly branded as 'O' or 'o', which could operate in the background to manage complex, multi-step workflows over extended periods. This shift signals OpenAI's move toward an agent-centric platform to compete with established ecosystems from Google, Meta, and Microsoft.
Other anticipated announcements include the Decisions API, currently in limited preview, which allows developers to define finite answer sets for real-time decision-making. There are also rumors regarding new subscription tiers, including a 'Pro Max' plan potentially costing $500 per month, and the possible debut of OpenAI's first dedicated AI hardware device. Additionally, the company may introduce specialized tools such as ChatGPT for Financial Services and new iterations of the GPT-6 model series.
Entities
ChatGPT · GPT-6 Astra · Meta · Muse · OpenAI · Sam Altman · San Francisco · Tibo Sottiaux · xAI
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] The GPT-6 Luna model is listed at $0.10 per million input tokens and $0.50 per million output tokens on the OpenRouter public API. fourweekmba.com
- [● 7 SOURCES] Reports suggest OpenAI is developing a persistent, always-on AI agent, potentially branded as 'O' or 'o'. dev.to · ascii.jp · grenade.tw · techxeber.az · thewincentral.com · +2 more
- [○ 1 SOURCE] OpenAI introduced the Decisions API, currently in limited preview, which allows developers to define a finite set of answers for real-time decision-making. fourweekmba.com
- [● 10 SOURCES] OpenAI held its DevDay 2026 event on September 29, 2026. forkast.news · fourweekmba.com · dev.to · ascii.jp · techxeber.az · +5 more
- [● 2 SOURCES] OpenAI may unveil its first major AI hardware device at DevDay 2026. ascii.jp · thewincentral.com
- [● 3 SOURCES] A new ChatGPT subscription tier, potentially named 'Pro Max', could be priced at $500 per month. ascii.jp · www.blogspan.net · thewincentral.com
- [○ 1 SOURCE] OpenAI plans to release ChatGPT for Financial Services. cryptobriefing.com
- [● 2 SOURCES] OpenAI is planning to launch approximately 20 products and features at DevDay 2026. cryptobriefing.com · thewincentral.com