OpenAI rolls out $150 million enterprise partner program and eyes $100 billion ad revenue by 2030

OpenAI announced a $150 million Partner Network aimed at accelerating AI adoption in large enterprises. The program will train and certify hundreds of thousands of consultants by the end of 2026, helping companies integrate models into existing workflows, address identity and permission management, data governance, and EU AI‑regulation compliance. Founding partners include major consulting firms such as Accenture, Bain, BCG, McKinsey and PwC.

In parallel, OpenAI is expanding its advertising business. Ads are now available in seven core markets – the United States, Canada, the United Kingdom, Australia, New Zealand, Japan and South Korea – and the company plans to add Brazil, Mexico and India. With about 920 million weekly users and roughly 20 % of queries having commercial intent, OpenAI projects advertising revenue of $2.5 billion for fiscal year 2026 and a $100 billion target by 2030. The ad platform integrates with partners such as Criteo, LiveRamp, Adobe and StackAdapt, while maintaining data‑privacy safeguards. Revenue from ads is expected to fund a planned IPO later in 2026.