OpenAI launches ChatGPT Work for marketers and adds Kalshi predictive data for World Cup 2026

OpenAI introduced ChatGPT Work, an AI platform designed for marketing, advertising and communications teams. The service automates routine operational tasks, centralises documents, applications and workflow steps, and supports the full campaign lifecycle—from research and briefing to performance analysis. It integrates with tools such as Slack, Google Drive, Gmail and CRM systems, helping teams monitor competitors, generate briefs, and develop creative concepts like moodboards and storyboards.

In a separate move, OpenAI incorporated predictive‑market data from Kalshi into ChatGPT answers about the 2026 World Cup. The integration displays probability estimates for match outcomes, but users cannot place bets through the chatbot. The partnership, noted as the first of its kind, highlights the merging of generative AI with speculative‑market information and has sparked discussion about the role of predictive markets in AI assistants.