Open'er Festival leads Polish music festival social media reach

A report by biletyna.pl, in collaboration with Brand24 and Elephate, has analyzed the online reach of 40 major music festivals in Poland for the 2026 summer season.

Open’er Festival emerged as the leader in digital reach, generating 78.8 million in reach with 2,500 mentions, driven largely by social media. The Męskie Grania festival tour followed with a reach of 67.7 million, though it maintained the highest number of individual mentions at 6,900. The Top of the Top Sopot Festival completed the top three with 64.8 million in reach.

The analysis indicates that multi-genre festivals are highly dominant, accounting for 77% of the total reach. While specific genre festivals like CLOUT Festival and Pol'and'Rock Festival appeared in the top 10, most high-reach events combined various musical styles. Experts noted that while lineups are important, a festival's atmosphere, location, and community also significantly influence its online presence.