OpenStreet expands HELLO CYCLING with electric bicycles and new engagement tools

OpenStreet, the operator of the Japanese bike-sharing service ‘HELLO CYCLING’, is expanding its service offerings and digital infrastructure. Through a business partnership with SAICON, the service will introduce 200 electric-assist bicycles starting in August 2026 to improve local mobility and environmental sustainability.

Simultaneously, OpenStreet has implemented the Braze customer engagement platform to enhance user retention. The platform will allow the company to design personalized customer journeys across multiple channels, including email, LINE, and push notifications, to better support users at different stages of their cycling habits.