Optical sector innovations: New business methodology and digital tools

The optical sector in Spain is seeing new developments in business methodology and digital tools. OpticaPRO has introduced MétodoPRO, a new methodology developed alongside external consultant Txell Valls. Presented in Madrid, the method aims to provide a structured approach for optical professionals to compete through value while maintaining the individual identity of each business. The initiative focuses on professionalism and customer relationships through training and internal support.

In parallel, Fittingbox has launched Optical Fit Pro, a digital solution designed for optical establishments. The platform utilizes tablet technology to perform precise lens centering measurements and provide visual demonstrations to customers. The system includes two modules: one for taking measurements such as pupillary distance and pantoscopic angle using 3D frame models, and another for visually demonstrating lens thickness, progressive designs, and treatments. This technology is supported by 22 international patents.