Orange launches integrated high-tech marketplace

Orange has launched an integrated marketplace on its Orange and Sosh online stores to expand its high-tech product offerings. The initiative aims to leverage customer trust to provide a wider selection of electronics while maintaining quality standards.

The marketplace currently features approximately 8,000 references across six categories, including tablets, televisions, gaming consoles, smartwatches, connected objects, PCs, and smart home products. It also includes over 1,500 refurbished smartphone references, which are marketed as being up to 50% cheaper than new models. Orange has set a target to expand this catalog to more than 40,000 references by the end of the year.

To ensure service quality, Orange has implemented a strict selection process for partners, requiring sellers to be based entirely in Europe. These partners will be subject to regular performance and quality monitoring. The marketplace is accessible via the Orange and Sosh websites, as well as the Orange et moi and MySosh mobile applications.