Original ChopShop launches dinner initiative and new menu items

Original ChopShop, a fast-casual eatery specializing in customizable salads, sandwiches, and bowls, has launched a new initiative called ‘Feel Good Nights’. The program aims to establish the brand as a dinner destination.

As part of this rollout, the company introduced the Spicy Hawaiian Chicken Bowl and a seasonal Cherry Apple Lemonade. To encourage evening visits, the brand is offering a loyalty promotion where members who complete two dinner visits within 14 days can earn a $10 reward. CEO Jason Morgan stated the initiative is designed to make the brand a convenient option for dinner after work or school.