Orion Breweries launches limited collaboration cans with ORANGE RANGE

Orion Breweries has announced the release of limited-edition “Orion The Draft ORANGE RANGE Collaboration Design Cans” starting October 20, 2026. This initiative is the second phase of a collaboration celebrating the 25th anniversary of the Okinawan rock band ORANGE RANGE.

The collaboration cans feature artwork themed around “good times with friends,” depicting the five band members sharing a toast. In Okinawa, stores will transition from standard designs to the collaboration design starting with September production. Outside of Okinawa, the product will be distributed by Asahi Breweries.

To coincide with the launch, a promotional campaign will allow customers who purchase at least 1,000 yen of eligible products to enter a lottery for collaboration merchandise and other prizes. Additionally, a third phase of the project involves a three-way collaboration between Orion Breweries, ORANGE RANGE, and the fashion retailer FREAK’S STORE, featuring lifestyle items scheduled for release starting September 4, 2026.