Orzax named most reputable food supplement brand in Turkey

Orzax has been named the most reputable brand in the food supplement category according to the Turkey Reputation Research. The study, conducted by MediaCat and Veri Enstitüsü under the leadership of Bekir Ağırdır, involved 6,400 participants.

The research utilized a two-stage methodology: first, identifying top-of-mind brands through open-ended questions, and second, evaluating finalists based on trust, respect, quality, and social responsibility. Orzax achieved the highest reputation score in its sector.

During a panel at the Reputation Summit, Orzax CEO Yunus Emre Alimoğlu emphasized that reputation in the health sector is a result of consistent actions rather than a claim. He noted that scientific reliability serves as a critical fifth layer of reputation, spanning from raw material selection to production standards and consumer information.