OS Data Solutions launches OSDX data management platform

OS Data Solutions (ODS), a subsidiary of the Ströer Group, has launched OSDX, its own proprietary data management platform. This move transitions the company’s targeting offerings onto infrastructure it controls directly, ending its previous reliance on Virtual Minds’ DMP, The Adex, for delivering Multi-ID Audiences.

By consolidating Multi-ID Audiences with existing contextual and geo-data on a single stack, ODS aims to provide a more integrated and flexible data offering. The company claims this will result in higher data currency, faster activation times, and improved flexibility for digital campaigns across CTV, mobile, desktop, audio, and digital-out-of-home channels.

The Trade Desk has been announced as the first external partner, integrating OSDX with its Kokai platform and Data Marketplace. Additionally, OSDX is designed for the ‘agentic era,’ providing an MCP server to allow AI applications and autonomous agents to interface with its data streams.