Oscar Jacobson and Thom Sweeney announce new collections and retail expansions

Luxury fashion brands Oscar Jacobson and Thom Sweeney are advancing their market positions through new collections and retail expansions.

Oscar Jacobson has unveiled its Spring/Summer 2027 collection, focusing on architectural design and Art Deco patterns rather than purely technical performance claims. The collection features a six-polo lineup with complex patterns, such as botanical prints and micro beehive jacquards, alongside updated midlayers and accessories like the Lamberth cowhide belt. The brand continues to emphasize design-led positioning within the premium golf apparel market.

British tailoring house Thom Sweeney is expanding its international presence with the opening of a new flagship store on Madison Avenue in New York. This move follows the brand's previous expansion into Soho and represents a progression for the Savile Row-rooted label. The brand, known for a softer, more fluid silhouette compared to traditional British tailoring, aims to provide versatile clothing suitable for work, travel, and leisure.