Osechi ryori sales begin in Miyazaki Prefecture

Retailers and delicatessens in Miyazaki Prefecture have commenced the seasonal sales of osechi ryori, traditional Japanese New Year food. To address diverse consumer needs, product lineups have become increasingly varied.

In response to rising prices, there is a growing trend toward affordable options designed for small groups. Simultaneously, high-end luxury sets and customizable products that allow customers to select specific dishes remain popular.

Local department stores, such as Miyazaki Yamagataya, have already opened dedicated reservation areas to accommodate the seasonal demand.