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[BUSINESS] · Poland · 2 sources

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OSHEE introduces new 1.75 l format and campaign with Iga Świątek

The beverage brand OSHEE is expanding its product line by introducing a new 1.75 l format of its pink vitamin water. This larger size is designed to facilitate sharing during social gatherings, family meals, and meetings with friends.

The product launch coincides with a new phase of the “HYDRATE YOUR DREAMS” campaign, featuring tennis player Iga Świątek. The campaign focuses on personal passions, ambitions, and the importance of building relationships through shared moments. The new larger format is currently available at Biedronka retail stores.

Entities

Biedronka · Iga Świątek · Oshee

Sources