OSIE surveys reveal staffing shortages and high AI adoption in Web operations

Recent surveys conducted by OSIE Co., Ltd. highlight significant challenges and evolving skill requirements within the Web operations sector. One study involving 120 professionals found that 55.8% of respondents identify a lack of personnel, time, or specialized expertise as their primary obstacle in advancing Web-related initiatives. Specifically, 28.3% cited insufficient staff and time, while 27.5% pointed to a lack of specialized knowledge. Consequently, 41.7% of companies report being unable to sufficiently focus on website updates and improvements, and 67.5% expressed interest in utilizing external partners in the future.

A separate survey of 200 Web professionals revealed high adoption rates of generative AI, with 89.5% having experience using the technology for work. Approximately 80% of respondents use generative AI at least once a week, primarily for information gathering, research, and brainstorming ideas.

Regarding professional competencies, while 47.5% of respondents emphasized the importance of communicating information clearly, the most critical single skill identified was the ability to understand business and customer objectives (20.0%). Additionally, 41.5% of respondents suggested that teaching the purpose and mindset of corporate Web marketing would be most beneficial for students entering the workforce.