Oslo promotes tourism through musical campaign and travel guides

Oslo is implementing new strategies to promote tourism, including a creative musical campaign and practical travel guidance for visitors.

To attract travelers, Visit Oslo has launched a winter musical titled ‘It’s Totally Even a City’. Directed by August Jorfald, the campaign features Bendik Aunan as a character who humorously complains about the city’s cozy atmosphere and winter activities, such as floating saunas and skiing through urban areas. This follows a previous 2024 campaign that highlighted the city's calm nature and lack of crowds.

For travelers planning visits, experts suggest avoiding common pitfalls such as failing to book attractions in advance. Popular sites like the Munch Museum and the Viking Ship Museum often require early reservations due to limited daily entries. Additionally, utilizing the Oslo Pass is recommended for cost-effective access to over thirty attractions and unlimited public transport.