OTOMOTO hosts interactive brand activation in Warsaw

On October 10, the automotive platform OTOMOTO hosted an interactive brand activation titled ‘OTOMOTO. Wjedź do świata emocji!’ at Elektrownia Powiśle in Warsaw. The event utilized a central button mechanism designed to mirror the digital user experience, where a single click on the platform can initiate the process of buying or selling a vehicle.

Pressing the button triggered a multisensory spectacle involving 3D screen effects, animations, sounds, and live performances. The installation aimed to translate the digital experience of searching for a car into a physical space, highlighting the emotional aspects of automotive transactions, such as the excitement of finding a dream car or the sense of fulfillment in completing a sale.