Ottogi launches Haru Ganghwang turmeric health brand

Ottogi has launched ‘Haru Ganghwang’, a new health brand designed to make turmeric consumption more convenient for daily life. The product lineup includes three distinct items: ‘Baekse Ganghwang-hwan’ (pills), ‘Lemon Ginger Shot’, and turmeric powder, allowing consumers to choose products based on their personal lifestyle or use them as ingredients in food.

To promote the brand, Ottogi has appointed Dr. Kim So-hyung, an expert in Korean medicine, as the new advertising model. Dr. Kim previously served as a model for Ottogi curry from 2002 to 2009. The company is rolling out a new TV commercial featuring the message, ‘Health is a daily habit,’ to emphasize consistent turmeric intake as a wellness routine.