Outback Steakhouse launches Korean-inspired menu and Seoul travel sweepstakes

Outback Steakhouse has launched a new campaign titled ‘Outbac-K: os sabores da Coreia do nosso jeito’, introducing a menu inspired by South Korean flavors. The initiative follows the growing popularity of Korean culture, such as K-pop and K-dramas, in Brazil.

The new menu features items such as K-ribs with gochujang barbecue sauce, K-chicken with orange sweet chilli sauce, and Korean-style hot dogs. Beverage options include the K-frozen, made with sake, matcha, honey, and yuzu, as well as a non-alcoholic K-bubble mocktail.

In partnership with Sephora, the campaign includes a promotion where customers spending at least R$ 100 through the restaurant or delivery platforms can enter a draw for four trips to Seoul, South Korea, for themselves and a companion. The promotion also offers instant prizes, including Sephora gift cards and Outback vouchers. The Outbac-K menu is scheduled to be available until November 29, 2026.