Outback Steakhouse launches Korean-inspired menu and South Korea travel sweepstakes

Outback Steakhouse has launched the ‘Outbac-K’ campaign in Brazil, introducing a new menu inspired by South Korean cuisine. The menu features items such as K-Ribs with gochujang barbecue, K-Chicken marinated in mirin, ginger, and sesame oil, and Korean-style corn dogs known as K-orean Dogs. Beverage options also include ingredients like yuzu and matcha.

As part of the promotion, which runs from October 5 to November 29, 2026, the restaurant is offering prizes totaling R$ 562,500.00. The sweepstakes includes four trips to South Korea for two people, covering airfare, accommodation, meals, and a tour of Seoul. Additionally, the campaign features 3,000 instant prizes, including Sephora vouchers worth R$ 150.00 and Outback vouchers worth R$ 50.00.