Outlet retailer PrimaPrix opens ninth Portuguese store as Privalia reshuffles marketing leadership

PrimaPrix, a Spanish‑origin outlet chain, opened a new physical store at Avenida D. Afonso Henriques 901 in Matosinhos, Porto district, bringing its Portuguese network to nine locations. The chain sells branded consumer goods at reduced prices using a stock‑clearance model that sources excess inventory and seasonal products.

In Brazil, online outlet Privalia announced executive changes: Karina Bernardo has been appointed chief marketing officer, and Tati Figueiredo will lead PrivaliaAds, the retail‑media division. The reshuffle aims to strengthen the platform’s advertising solutions and data‑driven brand partnerships.