OWNDAYS appoints Mira Filzah as face of new “OWN your DAYS” campaign in Malaysia

Japanese eyewear brand OWNDAYS announced the launch of its “OWN your DAYS” campaign in Malaysia, naming acclaimed actress and style icon Mira Filzah as the campaign ambassador. The initiative promotes confidence, individuality and personal expression, emphasizing the brand’s 20‑minute eyewear service and a wide range of frames for everyday use.

Filzah said, “I have always believed style should feel personal… when I find a pair that suits me, I feel comfortable, confident and more like myself.” Southeast Asia Business Head Chenxi Zhou added that Filzah’s authenticity and broad appeal make her “the perfect embodiment of OWN your DAYS,” and the brand hopes to inspire Malaysians to embrace their own style.

OWNDAYS, founded in Japan in 1989 and operating in Malaysia since 2015, positions eyewear as an integral part of personal identity and everyday lifestyle.