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OWNDAYS launches Cosme Lens beauty eyewear line
OWNDAYS has officially launched ‘Cosme Lens’, a new beauty-focused eyewear line designed to function like makeup. The collection aims to help users enhance their facial appearance and skin tone through specialized lens technologies.
The lineup features three distinct categories:
1. Makeup Tint Lenses: Designed to mimic eyeshadow and blush, these lenses use different colors on the upper and lower sections to add depth and color to the eyes. They are available in four shades.
2. Control Color Lenses: Acting similarly to concealer, these lenses use color correction to address skin concerns such as dullness, dark circles, or redness. They are available in three colors.
3. Tone-up Coat: These colorless lenses feature a special coating that reflects pink light to provide a natural brightness and clean impression to the face.
Targeting beauty-conscious women in their 30s and 40s, the line seeks to differentiate itself from competitors by offering more comprehensive facial enhancement, such as the eyeshadow effect. The lenses also provide 99% UV protection.
Entities
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] Control Color Lenses are available in three colors to address skin concerns like dullness and redness. beautypost.jp · www.wwdjapan.com · www.fashionsnap.com
- [● 3 SOURCES] The Makeup Tint Lenses feature different colors on the upper and lower parts of the lens to simulate eyeshadow and blush. beautypost.jp · www.wwdjapan.com · www.fashionsnap.com
- [● 3 SOURCES] OWNDAYS launched the ‘Cosme Lens’ beauty eyewear line. beautypost.jp · www.wwdjapan.com · www.fashionsnap.com
- [● 2 SOURCES] Tone-up Coat lenses use a pink light reflection to brighten the face. beautypost.jp · www.fashionsnap.com
- [○ 1 SOURCE] The lenses provide 99% UV protection. www.wwdjapan.com
- [○ 1 SOURCE] The product line targets women in their 30s and 40s. www.wwdjapan.com