Oxford Industries lowers guidance amid Lilly Pulitzer softness

Oxford Industries, the parent company of Tommy Bahama and Lilly Pulitzer, reported second-quarter fiscal 2026 results showing consolidated net sales of $394 million, down from $403 million in the same period last year. While GAAP earnings per share rose to $3.25 due to a $2.07 tariff-related refund, adjusted EPS was $1.34 compared to $1.26 in the prior year.

CEO Thomas Chubb, III noted that while Tommy Bahama showed positive momentum and comparable sales gains, softness in Lilly Pulitzer—attributed to product and marketing challenges—alongside macroeconomic pressures has led the company to lower its fiscal 2026 guidance. To address inventory and demand, the company is increasing promotional activity at Lilly Pulitzer.

Following these results and recent analyst activity, Oxford Industries' stock hit a new 52-week low. Citigroup and Truist Financial both lowered their price targets for the stock, with Citigroup moving its target from $36.00 to $33.00. Despite the downward pressure, CEO Thomas Chubb, III recently acquired 2,500 shares of the company.