Oxxo and Bait partner to expand mobile recharge access

Fomento Económico Mexicano (Femsa) has announced a partnership between its Oxxo convenience store chain and Bait, the mobile operator owned by Walmart México. This alliance allows Bait users to perform service recharges at more than 24,000 Oxxo locations nationwide.

In addition to physical store locations, users can also manage recharges digitally through the Spin by Oxxo application. Gabriel Cejudo, director of Bait, stated that the integration aims to provide greater proximity and convenience for users, strengthening Bait's value proposition and expanding its infrastructure of recharge points.