OXXO expands presence in Peru with new stores and themed locations

OXXO has expanded its presence in Peru, surpassing 220 stores nationwide. The convenience store chain recently opened two new locations in Lima to target high-traffic areas. One store is located at the Metropolitano Central Station in Cercado de Lima, while the other is situated at the San Martín de Porres University Law Faculty in La Molina.

In addition to its physical expansion, OXXO is advancing a themed store strategy. The chain has reached a milestone of 20 themed locations in Peru, including a new store in Santiago de Surco themed around Oreo Chocomenta. This initiative involves collaborations with consumer brands, such as Mondelēz International, to create unique shopping experiences through specialized decor and branding.