OXXO Perú opens new flagship store in Surco with Maniak

OXXO Perú has inaugurated a new flagship store in Surco, Lima, through a strategic partnership with Maniak, a ready-to-drink (RTD) beverage brand. Located at Avenida Caminos del Inca 3535, the establishment aims to transform the traditional convenience store experience by integrating the visual identities of both brands to appeal specifically to younger consumers.

Juan Carlos Fajardo, General Manager of OXXO Perú, stated that the initiative is part of an effort to diversify the point-of-sale experience by following modern consumption trends. Chiara Torres, Marketing Manager at Cartavio RUM Company S.A.C., noted that the alliance allows Maniak to translate its brand essence into a physical space designed for direct consumer interaction.

With this opening, OXXO Perú has reached a total of 19 flagship stores in Lima.