OYAK Pazarlama leads digital overhaul as AI drives revenue gains for CEOs

OYAK Pazarlama General Manager Yusuf Yenilmez said the Turkish service‑sector firm is building an integrated digital ecosystem that spans tourism, facility management and retail. The company is implementing SAP S/4HANA and other digital platforms to improve customer experience, operational agility and data‑driven decision making.

A Boston Consulting Group (BCG) global CEO survey found that about 90 % of senior executives report that artificial‑intelligence investments have delivered cost reductions or revenue growth. However, the study highlighted internal organisational barriers: only 14 % of firms define the expected profit impact before launching AI projects, less than a third allocate budgets for process redesign, and roughly 30 % involve HR in AI governance. BCG concluded that the majority of AI‑generated value comes from changes in how people work rather than the technology itself.