Pablito Lescano launches new alfajores brand

Pablito Lescano, the leader of the musical group Damas Gratis, has launched a new business venture outside of the music industry. He introduced his own brand of alfajores named ‘A Todo Relleno’, a play on his signature ‘ATR’ (A Todo Ritmo) catchphrase.

The product line includes four different varieties: dulce de leche with white confectionery coating, dulce de leche with dark confectionery coating, maicena, and pistachio. The brand announced that the sweets will be available nationwide through kiosks and online sales.