Pabst Blue Ribbon and Horror Inc. announce Jason Voorhees Halloween collaboration

Pabst Blue Ribbon (PBR) and Horror Inc. have announced a limited-edition autumn collaboration featuring the Friday the 13th character Jason Voorhees. The partnership includes wearable packaging where a 12-pack box can be used as a hockey mask, alongside a collection of themed merchandise such as apparel, glassware, koozies, and bobbleheads.

The campaign coincides with the upcoming Crystal Lake series from Peacock and A24. Promotional activities are scheduled from September through November 13, including nightlife takeovers around New York Comic Con from October 8 to 11 and appearances at The Fest 24 from October 23 to 25. Additionally, the brands will host nationwide Crystal Lake-themed watch parties on October 15.