Pacsun expands retail offerings with Off-White partnership and private label growth

Retailer Pacsun is expanding its product offerings through new brand partnerships and private label growth. The company has launched a dedicated shop-in-shop for L/AB c/o Off-White at its SoHo location in New York City. The L/AB collection, which serves as an experimental arm of the Off-White universe, features a 41-piece selection of men’s and women’s apparel and footwear, including hoodies, outerwear, and sneakers.

Additionally, Pacsun is scaling its private brand, Field of Study, across its entire chain of more than 300 units. Originally tested in 25 stores, the men’s brand focuses on elevated basics and dressier options designed for the 16-to-24-year-old demographic. Following a successful initial test that saw a 20 percent sell-through in the first week, the brand aims to fill a market gap for premium, non-casual menswear for young men.