Pakistan International Airlines unveils new HSY-designed uniforms

Pakistan International Airlines (PIA) has selected fashion designer Hassan Sheheryar Yasin (HSY) to create new cabin crew uniforms. The new attire is scheduled to debut on October 31 during the inaugural London-to-Islamabad flight of the airline’s newly acquired Boeing 787-9 Dreamliner.

The designs focus on combining modern fashion with Pakistani heritage, utilizing breathable fabrics and structured tailoring to ensure durability and comfort for crew members on long-haul flights. The selection process involved a showcase in Karachi where a panel of five judges evaluated collections from several leading Pakistani designers.

This move revives a tradition of high-fashion collaborations for the national carrier. Previous designers for PIA include French couturier Pierre Cardin in 1966 and British designer Sir Hardy Amies in the 1970s. HSY succeeds Nomi Ansari, whose designs the airline utilized for the past 12 years.