Palace of Culture in Iași launches new perfume line

The National Museum Complex Moldova Iași is expanding its marketing efforts with the launch of two new perfumes: ‘Regina – The Key of Grace’ and ‘Regalis – The Key of Memory’. Part of the ‘Balul de la Castel’ project, these products aim to enhance the brand identity of the Palace of Culture and the city of Iași.

The fragrances are produced by Matca, a Romanian manufacturer known for natural products. The female fragrance, ‘Regina – The Key of Grace’, is described as elegant and sensual, featuring notes of white flowers, cherry, leather, and amber. The initiative follows previous souvenir series created for exhibitions such as ‘Klimt la Palat’ and ‘Dürer. Apocalipsa’.

Alexandru Constantin Chituță, the museum manager, stated that the goal is to enrich the museum shop's product spectrum to offer unique gifts for both tourists and local residents, aligning the institution with major international museums that offer diverse branded merchandise.