Palatour Frecciarossa rebrands and launches new season in Bitritto

The Palatour theater in Bitritto has officially rebranded as ‘Palatour Frecciarossa’ following a new partnership aimed at linking culture and mobility. The rebranding was announced during an event on October 10, marking a strategic effort to connect people and territories through live performance and transport.

The theater’s 2026/2027 season was inaugurated by actor Luca Argentero with his theatrical production, ‘È questa la vita che sognavo da bambino?’. The play explores the lives of three iconic Italian figures: cyclist Luigi Malabrocca, explorer Walter Bonatti, and skier Alberto Tomba, using their biographies to reflect on various eras of Italian social and cultural history.