Palawan Group launches ‘Palawan for All’ financial platform

The Palawan Group of Companies has launched the ‘Palawan for All’ campaign to mark its 41st anniversary, signaling an expansion of its services beyond traditional pawning and remittance businesses. The initiative aims to provide a comprehensive financial ecosystem tailored to various life stages, including digital payments, microinsurance, credit, business support, and wealth-building options.

To reach its customers, the company is utilizing a ‘BrickTech’ strategy, which integrates its physical network of over 3,800 branches with its digital platform, PalawanPay. The e-wallet currently serves 23 million users and allows for bill payments, QR Ph transactions, and pawn renewals.

New service offerings include Palawan ProtekTODO for microinsurance, Palawan Gold and Palawan Pawnshop Jewelry for wealth preservation, and Palawan for Business and Palawan Credit for entrepreneurs. The campaign was unveiled in Makati with brand ambassador Marian Rivera and President Karlo M. Castro in attendance.