Palmas street vendors to join Natalzão CDL 2026 campaign

For the first time, street vendors in Palmas will participate in the Natalzão CDL 2026 campaign, a major local retail incentive program. This initiative is the result of a partnership between the Palmas City Hall, through the Municipal Secretariat for Economic and Entrepreneurial Development (Sedeem), the CDL Palmas, and the Vendors' Commission.

The program aims to integrate more than 1,000 active market stalls into the city's primary Christmas shopping campaign, fostering cooperation between traditional commerce and local markets. To facilitate enrollment, CDL Palmas is conducting outreach efforts, starting with an information session at the 304 Sul Market.

The 2026 campaign includes various prizes, such as two cars, eight motorcycles, and six iPhone 17 units. Local officials noted that the partnership seeks to strengthen the local economy and provide greater opportunities for those who drive daily commerce in the capital.